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Requirements |
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Back
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- To provide the next step in customer service
for the bank customers which is efficient and
cost effective.
- Target based advertisement and marketing
campaigns.
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Internet Banking Frame Work
in Action
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- View Account Information.
- Download Account Statements.
- Do Funds Transfer, Utility Payments, Charity
Payments online.
- Subscribe to various product and transaction
related alerts thereby receiving timely information
as per his preset triggers wherever he may be
with no additional effort at his end.
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Results |
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- Helped the bank to expand its reach to a broader
market, while taking advantage of the least
expensive delivery channel available today.
- Customers are afforded greater access to and
control over their account information, thereby
reducing the customer service overheads.
- Through the collection of data captured on-line,
bank was able to target specific customers for
more efficient and effective cross-selling and
marketing campaigns.
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